When launching a PC game on Steam becomes relevant, many game studios turn to publishers. It feels safer, but the trade-off is significant. Publishers take a large share of the revenue and often control timing, pricing, and branding decisions. Over time, this limits both flexibility and upside. Based on our experience, self-launching a game on Steam is a fully viable alternative. In this article, we share the most essential learnings from successfully launching a game on Steam. With a little...

Most successful mobile games don’t “blow up” overnight. They grow because every step of the user funnel is optimized. When each step improves even a little, the compound effect becomes massive. In this blog post we reveal the process we rely on in game marketing and the lift you can expect when each step is optimized.

Over the last 12 months, Starborne Frontiers achieved strong, profitable growth. The strategy was simple. Start by improving the player...