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Join date: Feb 7, 2020
Posts (3)
Jan 9, 2026 ∙ 5 min
Self-launching a game on Steam
When launching a PC game on Steam becomes relevant, many game studios turn to publishers. It feels safer, but the trade-off is significant. Publishers take a large share of the revenue and often control timing, pricing, and branding decisions. Over time, this limits both flexibility and upside. Based on our experience, self-launching a game on Steam is a fully viable alternative. In this article, we share the most essential learnings from successfully launching a game on Steam. With a little...
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Dec 8, 2025 ∙ 3 min
Scaling a Mobile Game Isn’t One Big Leap. It’s a Funnel You Optimize Step by Step.
Most successful mobile games don’t “blow up” overnight. They grow because every step of the user funnel is optimized. When each step improves even a little, the compound effect becomes massive. In this blog post we reveal the process we rely on in game marketing and the lift you can expect when each step is optimized.
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Jun 9, 2025 ∙ 2 min
Case Study: How Starborne Frontiers Scaled with User Centric Performance Marketing
Over the last 12 months, Starborne Frontiers achieved strong, profitable growth. The strategy was simple. Start by improving the player...
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