When launching a PC game on Steam becomes relevant, many game studios turn to publishers. It feels safer, but the trade-off is significant. Publishers take a large share of the revenue and often control timing, pricing, and branding decisions. Over time, this limits both flexibility and upside. Based on our experience, self-launching a game on Steam is a fully viable alternative. In this article, we share the most essential learnings from successfully launching a game on Stea

Most successful mobile games don’t “blow up” overnight. They grow because every step of the user funnel is optimized. When each step improves even a little, the compound effect becomes massive. In this blog post we reveal the process we rely on in game marketing and the lift you can expect when each step is optimized.

Launching a game globally is no small task but when driven by smart user acquisition and performance marketing, the payoff can be huge. Here's a look at how our UA campaigns performed during the global launch of Starborne: Frontiers.

Over the last 12 months, Starborne Frontiers  achieved strong, profitable growth. The strategy was simple. Start by improving the player...

“Privacy is a fundamental human right and at the core of everything we do." With these words Apple announced new iOS14 privacy guidelines.