People often assume that getting a high number of installs is the key to mobile app success. It’s part of the story, of course, but actually, it’s far more important to get active users. That is, get the installers retain and become loyal users of your app or game. Brands might spend an enormous amount of money to user acquisition but that’s only the beginning. The true value comes from engaging and retaining them. App engagement and user retention are two important KPI’s tha